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Retailers are searching for an explanation for home appliances sale drop in Russia


In the end of winter instead of traditional recovery at the market of home appliances and electronics a drop took place that became a complete surprise for retailers.

According to Vedomosty newspaper, demand drop began in December. In particular, dropped the sales not only of mobile phones, laptops, tablets and TV sets, but also of fridges, vacuum cleaners, washing machines and other appliances.

Marketing specialists are trying to explain the sales drop in relation with the hoarded stock made during the toughest time of crisis in 2014-2015 years. However, retail chains assistants say that not only receipt total is dropping, but also a minimal attendance in the salons, online sales aren’t growing either.

The most possible explanation Vedomosty has called the influence of strengthening ruble, that, though has to make a reducing price affect of the appliances, which are being bought abroad.

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